#1 in F1 & esports daily news.
250M+ lifetime views.
Arran "Rab" Francis
I'm a sports news creator running three independent YouTube channels covering Formula 1, competitive Call of Duty, and Valorant. Publishing daily since 2018, I've built three genuinely separate audiences — no cross-promotion, no shared fanbases. Over eight years, I've established myself as one of the most consistent voices across motorsport and competitive gaming news.
My F1 channel is the largest of the three and the one I'm most excited about right now, reaching an audience across the US, UK, and beyond.
See the ChannelsThree Verticals.
Built Daily.
Each channel publishes daily news coverage to a loyal, engaged audience. Different games, different demographics — built from scratch.
- 6.1M
- Views / 90 Days
- 22.7M
- Views / Year
- 10m 20s
- Avg Watch Time
- 1 video / day
- Upload Cadence
- Watched on TV
- 26.8%
- Top geo
- US 28% · UK 21%
- Core age
- 25–54 (70%)
- 6.0M
- Views / 90 Days
- 20M
- Views / Year
- 8m 41s
- Avg Watch Time
- 2 videos / day
- Upload Cadence
- Regular viewers
- 84%
- Top geo
- US 66% · UK 13%
- Core age
- 25–34 (60%)
- 2.0M
- Views / 90 Days
- 11.1M
- Views / Year
- 5m 38s
- Avg Watch Time
- 1 video / day
- Upload Cadence
- Audience outside US
- 70%
- Top geo
- US 30% · IN 14%
- Core age
- 18–34 (77%)
Each channel was built organically with no cross-promotion — a partnership across all three reaches 600K+ unique monthly viewers, not the same audience counted three times.
Who's Watching?
95%+ male across all three channels. US-dominant with strong global representation — spanning the full 18–54 male demographic.
The F1 channel skews significantly older than the esports channels — reaching a more affluent 35–54 demographic with stronger purchasing power. Combined, the network spans the full 18–54 male range.
95%+ male across all three channels. US-dominant with strong UK and global representation — suited to English-language product launches in tech, gaming, automotive, and lifestyle.
The F1 channel's 26.8% TV viewership is notable for brand awareness. More than 1 in 4 viewers watch on a big screen — amplifying visual product integrations significantly beyond typical YouTube figures.
Not just online.
In the room.
Real-world presence across both esports and motorsport — embedded in the communities I cover, not just commentating from the outside.
Case Study.
A track record of delivering results for brands — and an audience that responds positively to sponsors.
ZOWIE BenQ × TacticalRab
I partnered with ZOWIE to promote two new product launches — the XL2566X+ monitor and 4K wireless mice — through dedicated video content on the @TRValorant channel.
Rotating product cards displayed throughout the video — exposing viewers to new products and purchase links an average of 8 times per video.
One Format.
Proven To Work.
One format, refined over several campaigns. A few decisions to fit your budget and goals.
A dedicated segment in my own words — what the product is and why it matters to this audience. Description link and pinned comment included.
A rolling lower-corner unit carrying your product and a QR code. Delivered roughly 8 exposures per viewer for ZOWIE, on top of the spoken read.
- Which channels
- F1, CoD, Valorant, or any combination. No meaningful overlap, so multi-channel is real incremental reach.
- One-off or ongoing
- A single campaign or a recurring presence. Long-term placements consistently outperform one-off reads.
- Reporting
- Impressions, click-throughs, watch time and audience response after every campaign.
No tiers, no rate card. Tell me what you're launching and what success looks like, and I'll come back with a number.
Let's Build
Something Together
From one-off video integrations to long-term multi-channel partnerships — let's find the right fit for your brand.
tacticalrab@breakingpoint.gg